Aquos Quattron Website
Sharp Aquos Quattron Website
This was an interesting project as we had to present an innovative technology to the end user in a simple and user friendly Website. The visual brain creates every colour of the rainbow by comparing the amounts of red light in relation to green and the strength of blue light in relation to yellow at every point across the fovea – the colour-sensitive region right at the centre of the retina – which collects detailed information from the surfaces of objects. The red/green and blue/yellow comparisons are then combined, and then readings from adjacent patches of space are compared in a specialized part of the visual brain to create our perception of colour.
Sharp’s new Quattron technology provides all four of these channels of light so that the eye has exactly what it requires to produce a complete and convincing spectrum of colours in our mind’s eye.